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Welcome

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Ingredients

Full Ingredients List

Synthetic Wax, Caprylic/Capric Triglyceride, Polymethylsilsesquioxane, Polyglyceryl-2 Triisostearate, Dimethicone, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Isononyl Isononanoate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Phenyl Trimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Cetyl PEG/PPG-10/1 Dimethicone, Silica Silylate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate [+/- May Contain/Peut Contenir: Red 7 Lake (CI 15850), Yellow 6 Lake (CI 15985), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891)

Tone Guide

Fair to Medium Skin
Cool - Complexion shows hints of pink
Warm - Complexion shows more hints of yellow/orange

Medium to Deep Skin
Cool - Complexion shows more hints of blue
Warm - Complexion shows more hints of orange/red

If you are a cool or warm tone then move up or down the shade line-up depending on required depth. If your complexion shows no obvious tones, choosing a neutral shade will generally work across all skin tones, whether you are warm, cool or neutral.

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Blur Liner Duo
 | desc: | text: light Jess wears shade Stone
Jess wears shade Stone
Blur Liner Duo
 | desc: | text: light  Blur Liner in shade Umber
Blur Liner in shade Umber
 | desc: | text: light  Karina wears shade Berry
Karina wears shade Berry

Blur Liner Duo

A duo of our lip liner that effortlessly creates the appearance of fuller lips.

4.8
Rated 4.8 out of 5 stars
97

you're saving £4, Worth £32

£28.00

you're saving £4, Worth £32

4.8
Rated 4.8 out of 5 stars
97

Choose your shades:

Blur Liner:Berry
| desc: Blur Liner in shade Berry
Berry Deep wine pink
Blur Liner:Berry
| desc: Blur Liner in shade Berry
Berry Deep wine pink

In stock

Free delivery over £40

Free deluxe skin sample with all purchases

Lightweight

Soft Matte Finish

Vegan

Cruelty Free

Details

This is only liner you need to create a naturally fuller lip. We designed Blur Liner with a unique and innovative domed applicator that hugs your lip line, blurring as you apply in one simple step. Choose your duo to suit your preference.

Awards
Best Lip Liner - Red Beauty Awards 2025
Best Lip Liner - PS Beauty Awards 2025

Shipping & Returns

UK Delivery

  • We offer free shipping to the UK on all orders £40 or over.
  • Standard Delivery - 2-3 Working Days - £4.00
  • Next Day Delivery - Order before 4pm - £6.00

Orders placed before 4pm GMT Mon-Fri will be shipped the same day.

For all territories please select your location or refer to our shipping page.

Returns

  • Your return request must be made within 14 days of receiving your order.
  • We can only accept returned makeup items if they are unopened and unused.
How To UseKey IngredientsBenefitsFAQsThe Shades

How To Use

  1. Blur

    Outline natural lip line to create the illusion of instantly fuller lips. No need to soften or blend.

  2. Build

    Add depth to colour by applying light pressure and building the formula.

Key Ingredients

Formulated with ingredients to create a creamy formula that provides a weightless, diffused soft matte finish.

Blur-Gel Technology

Helps to smooth and reduce lip lines.

Moisturising Oils

Helps to nourish lips.

Benefits

Tested in a clinical trial of 30 women aged 21-55 over 3 days:

  • 93%

    Agreed Blur Liner helps lips appear naturally fuller.

  • 100%

    Agreed Blur Liner was easy to use and apply.

  • 86%

    Agreed Blur Liner enhanced their natural lip colour.

FAQs

Can I pair Blur Liner with other lip products?

Yes! Blur Liner works perfectly with our other finishing lip products. Pair with Lip Blush for an all-over blur, or Lip Gloss to add a high shine finish.

Is Blur Liner suitable for all lip types, including dry lips?

Yes! Blur Liner is dermatologically tested and suitable for all lip types. It also contains moisturising oils that help to nourish your lips.

Is Blur Liner transferproof?

Unlike our Lip Sculpt, Blur Liner is not transfer proof. It has been designed for easy touch-ups throughout the day so it can be refreshed as needed.

What is the coverage of Blur Liner?

Blur Liner offers a medium coverage and is buildable. You can layer to achieve your desired effect, but we recommend diffusing for a soft, blurred finish.

What is the difference between Blur Liner and Lip Sculpt?

Blur Liner is designed to create the illusion of instantly fuller lips, while blurring fine lines. Whereas our original Lip Sculpt has a precision applicator that defines and sculpts the natural shape of the lips.

The Shades

Inspired by real lip tones, we designed a range that goes beyond conventional nudes, with neutral and cool tones suitable for all skin tones.

Complete your lip routine

Exfoliate and moisturise lips ready for application.

Add a subtle blush of colour to the centre of lips for an all over blur.

Add for a high shine finish.

01. Prep
  1. Step 01
  2. Step 02
  3. Step 03

Complete your lip routine

Exfoliate and moisturise lips ready for application.

Add a subtle blush of colour to the centre of lips for an all over blur.

Add for a high shine finish.

02. Blush
| desc: Lip Blush in Shade Bloom
Lip Blush
Lip Blush

£16.00

  1. Step 01
  2. Step 02
  3. Step 03

Complete your lip routine

Exfoliate and moisturise lips ready for application.

Add a subtle blush of colour to the centre of lips for an all over blur.

Add for a high shine finish.

03. Gloss
Lip Gloss
Lip Gloss
Lip Gloss

£16.00

  1. Step 01
  2. Step 02
  3. Step 03


Community Feedback

97%would recommend this product
4.8
Rated 4.8 out of 5 stars
Based on 97 reviews
97 reviews
  • pauline d.
    Verified Buyer
    Skin Tone Light to Medium
    Hair Colour Brunette
    Blur Liner Shade Berry
    Product Standouts Colour
    Rated 3 out of 5 stars
    2 weeks ago
    Lip liner

    My liners arrived broken sadly but the customer service has been amazing promptly delt with as soon as they resumed business after Christmas. The colour and quality are fabulous very moisturising

  • Hajer A.
    Verified Buyer
    I recommend this product
    Age 25-30
    Skin Tone Medium to Tan
    Hair Colour Black
    Blur Liner Shade Stone
    Product Standouts Blurring, Lightweight
    Rated 5 out of 5 stars
    2 weeks ago
    Blur liner

    It is very smooth and easy to contour your lips, and you can wear it in every occasion

  • Nichole O.
    Verified Buyer
    I recommend this product
    Age 31-40
    Skin Tone Medium to Tan, Light to Medium
    Hair Colour Auburn, Brunette
    Blur Liner Shade Stone
    Product Standouts Colour, The Finish, Subtle, Lightweight
    Rated 5 out of 5 stars
    2 weeks ago
    So easy to apply and literally looks so good!

    Both tones I purchased look so good and natural. They slide in so easy and stay on for hours. Love these! Was so worth it to buy 2 since I totally could not pick just 1 shade.

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