Our Story
SIMPLIFYING BEAUTY FROM THE START.
Launched in 2020 by Jess Hunt and Jenna Meek, REFY was born from a need to simplify routines but also simplify the oversaturated and consumption-crazy beauty market.
Jenna and Jess met on set where Jenna noticed Jess’ brow routine was complicated and time consuming. Using three different brushes, multiple different gels and waxes, Jess’ signature brow took far too many steps to achieve.
The idea, at first, was to revolutionise brows - and that is what they did. Simplifying Jess’ effective yet exhaustive brow routine from 10+ steps to 3.
Sketched over WhatsApp with samples turned round in three months, Brow Sculpt was the first product in the 3.0 Stage Brow process that would disrupt the market, simplify routines, and show that you can do less better.
After selling out in under 6 weeks with a waiting list longer than 100,000, Jenna and Jess saw an opportunity to simplify the communities entire routine, from mascara to skincare.
Every launch since has made REFY synonymous with simple and effective products that are go-to’s in everyone’s makeup routine.
Our mission is to Simplify Beauty, inspiring you to be your most confident self - We believe less is more so we simplify routines without compromising on results, developing multi-functional products that deliver high performance effortlessly.
Our Values
Community First
Community is at the heart of everything we do, so all of our products are designed by you and developed by us to provide beauty solutions that fit your on-the-go lifestyle, where simplicity, efficiency and impact are key.
Purposely Formulated
Each and every product we launch has been tried and tested by our community to ensure they fit into your busy lives, routines and schedules - delivering instant and long-lasting results that you can rely on. As always, we’re vegan, cruelty and fragrance free and Leaping Bunny certified. We wouldn’t be REFY if we weren’t.
Forever Essentials
We want to make sure every REFY product is the best it can be and remains your go-to in your makeup bag, even if it means taking two years to develop or remastering existing products to simplify them even further.
In the press
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