Skip to content



Your cart is empty


24th May - 30th Sep

REFY World At Selfridges Beauty Spot
400 Oxford St, London W1A 1AB

REFY World at the Beauty Spot is a new experiential space that pushes boundaries and is designed to challenge the norms of beauty retail. Drawing inspiration from the iconic Selfridges Corner Shop, this space is created as a ground-breaking, transformative beauty experience.

You’re invited to explore a window into the REFY world and experience the home as it transitions through the seasons. The Beauty Spot offers an immersive experience of more than just products.

We welcome you into our kitchen, the heart of the REFY home and invite you to sit, play and experiment with us at the table.

What to expect;
A one-of-a-kind immersive experience.
Participatory community first space.
Product discovery & experimentation.
First to market concepts.

Get Directions
Monday 10am - 10pm
Tuesday 10am - 10pm
Wednesday 10am - 10pm
Thursday 10am - 10pm
Friday 10am - 10pm
Saturday 10am - 9pm
Sunday 11:30am - 6pm
Email -