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Ingredients

Full Ingredients List

Synthetic Wax, Caprylic/Capric Triglyceride, Polymethylsilsesquioxane, Polyglyceryl-2 Triisostearate, Dimethicone, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Isononyl Isononanoate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Phenyl Trimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Cetyl PEG/PPG-10/1 Dimethicone, Silica Silylate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate [+/- May Contain/Peut Contenir: Red 7 Lake (CI 15850), Yellow 6 Lake (CI 15985), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891)

Tone Guide

Fair to Medium Skin
Cool - Complexion shows hints of pink
Warm - Complexion shows more hints of yellow/orange

Medium to Deep Skin
Cool - Complexion shows more hints of blue
Warm - Complexion shows more hints of orange/red

If you are a cool or warm tone then move up or down the shade line-up depending on required depth. If your complexion shows no obvious tones, choosing a neutral shade will generally work across all skin tones, whether you are warm, cool or neutral.
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    | desc: Blur Liner in shade Mauve
    | desc: Blur Liner in shade Mauve
    Blur Liner in shade Mauve
    | desc: | text: light Cho wears shade Mauve
    | desc: | text: light Cho wears shade Mauve
    Cho wears shade Mauve
    Blur Liner
    Blur Liner
    | desc: | text: light Blur Liner in shade Mauve
    | desc: | text: light Blur Liner in shade Mauve
    Blur Liner in shade Mauve
    Blur Liner
    Blur Liner
    | desc: | text: light Karina wears shade Mauve
    | desc: | text: light Karina wears shade Mauve
    Karina wears shade Mauve
    Blur Liner
    Blur Liner

    Blur Liner

    Lip liner that effortlessly creates the appearance of fuller lips.

    4.9
    Rated 4.9 out of 5 stars
    234

    £16.00

    4.9
    Rated 4.9 out of 5 stars
    234
    Selected shade:Mauve
    Mauve Medium deep pink

    In stock

    Lightweight

    Soft Matte Finish

    Vegan

    Cruelty Free

    Details

    The only lip liner you need to create a naturally fuller lip. We designed Blur Liner with a unique and innovative domed applicator that hugs your lip line, blurring as you apply in one simple step.

    With a no-need-to-blend diffused soft matte finish, the creamy formula is comfortable and non-drying. Available in 6 true-to-tone shades inspired by real lip tones. We went beyond conventional nudes, with neutral and cool tones to suit all skin tones.

    Shipping & Returns

    UK Delivery

    • We offer free shipping to the UK on all orders £40 or over.
    • Standard Delivery - 2-3 Working Days - £4.00
    • Next Day Delivery - Order before 4pm - £6.00

    Orders placed before 4pm GMT Mon-Fri will be shipped the same day.

    For all territories please select your location or refer to our shipping page.

    Returns

    • Your return request must be made within 14 days of receiving your order.
    • We can only accept returned makeup items if they are unopened and unused.
    How To UseKey IngredientsClaimsResultsFAQs

    How To Use

    Use Blur Liner as the first step in your lip routine. Follow with Lip Blush for an all-over blur and Lip Gloss to add a high-shine finish.

    1. Blur

      Outline to create the illusion of instantly fuller lips. No need to blur, soften or blend.

    2. Build

      Add depth to colour by applying light pressure and building the formula.

    Key Ingredients

    Blur-Gel Technology

    Helps to smooth and reduce lip lines.

    Moisturising Oils

    Helps to nourish lips.

    Claims

    Tested in a clinical trial of 30 women aged 21-55 over 3 days:

    • 93%

      Agreed Blur Liner helps lips appear naturally fuller.

    • 100%

      Agreed Blur Liner was easy to use and apply.

    • 86%

      Agreed Blur Liner enhanced their natural lip colour.

    Results

    The illusion of instantly fuller lips. Select your desired shade to see results on a model.

    FAQs

    Can I pair Blur Liner with other lip products?

    Yes! Blur Liner works perfectly with our other finishing lip products. Pair with Lip Blush for an all-over blur, or Lip Gloss to add a high shine finish.

    Is Blur Liner suitable for all lip types, including dry lips?

    Yes! Blur Liner is dermatologically tested and suitable for all lip types. It also contains moisturising oils that help to nourish your lips.

    Is Blur Liner transferproof?

    Unlike our Lip Sculpt, Blur Liner is not transfer proof. It has been designed for easy touch-ups throughout the day so it can be refreshed as needed.

    What is the coverage of Blur Liner?

    Blur Liner offers a medium coverage and is buildable. You can layer to achieve your desired effect, but we recommend diffusing for a soft, blurred finish.

    What is the difference between Blur Liner and Lip Sculpt?

    Blur Liner is designed to create the illusion of instantly fuller lips, while blurring fine lines. Whereas our original Lip Sculpt has a precision applicator that defines and sculpts the natural shape of the lips.

    Complete your lip routine

    Exfoliate and moisturise lips ready for application.

    Add a subtle blush of colour to the centre of lips for an all over blur.

    Add for a high shine finish.

    01. Prep
    1. Step 01
    2. Step 02
    3. Step 03

    Complete your lip routine

    Exfoliate and moisturise lips ready for application.

    Add a subtle blush of colour to the centre of lips for an all over blur.

    Add for a high shine finish.

    02. Blush
    | desc: Lip Blush in Shade Bloom
    Lip Blush
    Lip Blush

    £16.00

    1. Step 01
    2. Step 02
    3. Step 03

    Complete your lip routine

    Exfoliate and moisturise lips ready for application.

    Add a subtle blush of colour to the centre of lips for an all over blur.

    Add for a high shine finish.

    03. Gloss
    Lip Gloss
    Lip Gloss
    Lip Gloss

    £16.00

    1. Step 01
    2. Step 02
    3. Step 03

    Community Feedback

    99%would recommend this product
    4.9
    Rated 4.9 out of 5 stars
    Based on 234 reviews
    Reviews Summary
    Customers say this lip liner creates an effortless, natural-looking effect with its unique blurring formula. Some note issues with the crayon falling out of its packaging. The creamy, soft texture applies smoothly and helps create definition. Many reviews mention the buildable color and easy application process. While some point out it doesn't have extremely long wear time, users appreciate how it fades naturally. The liner works well both alone and paired with other lip products. Reviews frequently highlight its ability to enhance lip appearance subtly.
    Write a Review (Opens in a new window)
    234 reviews
    • Khadeijah A.
      Verified Buyer
      I recommend this product
      Age 31-40
      Skin Tone Light to Medium
      Hair Colour Black
      Blur Liner Shade Umber
      Product Standouts Colour
      Rated 5 out of 5 stars
      31 minutes ago
      Nice color

      The color is great and winter color

      Was this helpful?
    • Maysoun A.
      Verified Buyer
      Age 25-30
      Skin Tone Fair to Light
      Hair Colour Brunette
      Blur Liner Shade Berry
      Product Standouts Blurring
      Rated 3 out of 5 stars
      1 hour ago
      Color

      Love the shade

      Was this helpful?
    • Jenni M.
      Verified Buyer
      I recommend this product
      Age 31-40
      Skin Tone Light to Medium
      Hair Colour Brunette
      Blur Liner Shade Opal
      Product Standouts Blurring, Colour, The Finish
      Rated 5 out of 5 stars
      11 hours ago
      Best lip liner

      This is a must, glides on and gives a great colour

      Was this helpful?
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