I wanted to create a beauty brand that would break boundaries and develop never seen before products. Through countless testing, trialling & research REFY's 3.0 stage process was created. I have never had a go to brow brand so I am so excited I can finally share REFY with you all. 

Creating REFY has been an amazing experience, from the initial product development to testing texture for our packaging. I have loved every second of it and I have learned so much along the way. During my time developing both the products and REFY as a brand, my values of quality and authenticity have always been at the forefront of my mind. As a perfectionist it took me a long time to sign off any products, I was determined to get them to a standard that I am so proud of, and I'm so excited to say, they're even better than what I'd hoped for. From the formula of the Sculpt to the angle of the brush, all elements have been meticulously designed to compliment all skin types and skin tones.

My personal inspirations of beauty, fashion and photography have informed the REFY aesthetic and values. I had the chance to work with an amazing group of individuals for our first shoot, everybody was so amazing. The group confidence, empowerment, and happiness shone through that day and it is a day I will remember forever. I wanted to create a brand that makes people confident enough to celebrate themselves and their natural beauty and our first REFY shoot did exactly that.

I can honestly say reflecting over the past year and a half, I am so proud of REFY, the products we have developed, the community already growing and our mission. I am so excited for what is to come; to continue to grow and learn from you all. I can't wait to take you on the REFY journey with me.

Jess x